A Recession Fueled Entrepreneur

The economic meltdown is causing devastating effects for millions of people, and I’ve witnessed its collateral damage first hand. Some of my smartest, hardest working friends — people that I used to consider untouchable — now find themselves unemployed. Even the most fiscally prudent and financially conservative people have been harshly impacted by the incredible scope of the stock market and housing crashes. Unlike in the past, you didn’t have to be reckless with a credit card, buy a Miami condo with no money down, or risk your life savings on a dot com IPO to be impacted this time around.

I’m fortunate to live in Pittsburgh, because my city has not been affected as badly as other places. BusinessWeek labeled Pittsburgh one of the best places to ride out a recession, Smart Money magazine called Pittsburgh a recession-proof place to retire, and the New York Times said that Pittsburgh is the envy of many recession-plagued communities. In short, Pittsburgh is an awesome place to be in a horrible economy.

That said, if Pittsburgh is one of the least affected cities in the country, I can only imagine how bad things are elsewhere.

My grandfather — we called him Papa — was a big believer of investing in the stock market as the means to a comfortable retirement. When I was ten years old, he helped me purchase my first shares of a publicly traded company, and when we spoke he’d often dispense stock advice. To Papa’s delight, he met CNBC anchor Larry Kudlow at an airport a few years ago. “Michael,” he would later recount, “this man wore the sharpest pinstripe suit you’ve ever seen!”

Papa passed away two months ago, and although his death was an immensely sad and difficult thing to deal with, in a small way I am happy that he didn’t have to live out his final years struggling to get by. In just a few months, his investments lost more than a decade’s savings, and I don’t know what he would have done had he lived another twenty years.

My grandfather’s generation was sold on three ideas which my generation — I’m twenty-seven years old — has trouble believing today. The first is that investing in the stock market for the long term is the best way to save for retirement, the second is that climbing a corporate ladder is the surest way to success, and the third is that social security will be there for your golden years.

Between October 2007 and March 2009, the Dow Jones Industrial Average dropped more than 50%. I am still a believer in free market capitalism and the American economic engine, but I know that this crash has shaken the confidence of many of my friends. Tomorrow morning my company is rolling out its first retirement plan in the form of a Simple IRA. Although most of my employees are in their mid-twenties, and despite their knowledge that it’s best to buy low and sell high, some of them are hesitant to trust the stock market after what’s happened lately. Personally, I’ll be maxing out my IRA, but it’s difficult to blame them for lacking faith.

Another evaporated belief is the notion of climbing a corporate ladder to a comfortable retirement. Gone are the days of joining a company like General Motors with an entry level position, and counting on the business to take care of you for life. Many people my age couldn’t explain to you what a pension fund is, or for that matter how it differs from a mutual fund. Workers of my generation have had stability replaced with insecurity, and endurance replaced by transience.

So much doubt has been placed on the future of social security that many people my age just assume we’ll have none. Social security strikes me as a pyramid scheme that could only be stable in a world where life expectancy decreases while child bearing increases. (Octomom to the rescue!)

Faced with an unpredictable stock market, a non-existent corporate ladder, and an unlikely social security payout, I have never been more at peace with my decision to be an entrepreneur.

As an entrepreneur, I have much more control over my destiny than I would if I worked for somebody else. The stock market’s success is influenced by swings of emotions outside my control, while my company’s success is influenced by the quality of service I provide my customers. This I can control.

If I were an employee of a large business, my corporate ladder could be kicked out from underneath at any time. But, in the words of former Pittsburgher Paul Graham, as an entrepreneur I can grow a corporate ladder underneath me instead of climbing someone else’s to the top.

And when it comes to retirement, rather than relying on my government for socially offered security, I feel more comfortable depending on myself.

Of course, being an entrepreneur has its drawbacks too. Two weeks ago I worked eighty hours in seven days, and in addition to worrying about putting food on my plate, I enjoy the added stress of anguishing for my employees too. Don’t get me wrong; it’s not all roses.

Despite the stresses of being an entrepreneur, I’m much happier to be running my own company in today’s economic climate than I would be working for somebody else. Past and present employees of some large companies (Lehman Brothers, Bear Stearns, and AIG come to mind) must feel like hapless passengers aboard the Titanic. However, being an entrepreneur in a small business is like being the captain of a small speed boat. It doesn’t make the waters any safer, but at least you’re in control of navigating them.

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Rubbing Sticks and the Magpie’s Nest

I was actively involved with the Cub Scouts as a child. On one of our camping expeditions, a troop leader taught us how to start a fire by rubbing sticks together. (To be honest, he tried to teach us how to start a fire with sticks, but in the end nobody — not even our group leader — was able to achieve ignition.)

We began by searching the woods for two dry sticks that were “thicker than our thumbs and thinner than our wrists.” After locating the ideal timber, we sat in a circle and listened to the leader explain the process of starting a fire. Well, some of the kids listened. Eager to see flames, I was too impatient to hear the instructions and began furiously rubbing my sticks together. My troop leader, dismayed that I wasn’t paying attention, asked me to stop. He set down his sticks and asked all of the kids to do the same. Seizing the opportunity, our leader took a moment and shared the story of the Magpie’s Nest.

The Magpie’s Nest is a story from the late 1800’s, published by Joseph Jacobs in English Fairy Tales. More parable than fairy tale, the Magpie’s Nest tells the story of how different birds learned to build their nests. Here’s an abbreviated version of the tale:

All the birds of the air came to the magpie and asked her to teach them how to build nests. For the magpie is the cleverest bird of all at building nests. So she put all the birds round her and began to show them how to do it. First of all she took some mud and made a sort of round cake with it.

“Oh, that’s how it’s done,” said the thrush; and away it flew, and so that’s how thrushes build their nests.

Then the magpie took some twigs and arranged them round in the mud.

“Now I know all about it,” says the blackbird, and off he flew; and that’s how the blackbirds make their nests to this very day.

Then the magpie put another layer of mud over the twigs.

“Oh that’s quite obvious,” said the wise owl, and away it flew; and owls have never made better nests since.

After this the magpie took some twigs and twined them round the outside.

“The very thing!” said the sparrow, and off he went; so sparrows make rather slovenly nests to this day.

Well, then Madge Magpie took some feathers and stuff and lined the nest very comfortably with it.

“That suits me,” cried the starling, and off it flew; and very comfortable nests have starlings.

So it went on, every bird taking away some knowledge of how to build nests, but, none of them waiting to the end.

My troop leader was making the point that you should always be patient when learning something new. If you run off and start applying new knowledge too early, it can come back to bite you. Sometimes you’ll even be downright dangerous putting partial knowledge to use. (Imagine trying to fly an airplane after reading a manual for an hour.)

I often think of the Magpie’s Nest when I deliver corporate training seminars. Some of the courses that I teach are prerequisites for other classes, and I worry that my students will be overconfident with the partial knowledge that I’m able to share in just a few days.

For example, in Introduction to Java I teach students how to connect to a database with JDBC. Unfortunately, I can only afford to spend four hours on this topic in a typical five-day course. This is plenty of time to explain the basics, but not nearly enough time to cover good style and best practices. I do my best to explain that in the “real world” developers should consider using a database pooling manager, a JNDI registry, and even an Object Relational Mapping framework such as Hibernate. These are all topics that I teach in more advanced courses.

I do my best to emphasize that what I’m teaching is a necessary prerequisite but a horrible real-world practice. Despite my emphasis, I still worry that students will act as I once did, and start rubbing their sticks together too soon.

It’s a difficult problem to solve. On one hand, I believe that a solid foundation needs to be laid before students can learn best practices. On the other hand, I fear that my students will never get around to learning more robust techniques. Part of my fear is fueled by ego. I worry that a person who knows better might see the handiwork of one of my students and ask who taught them how to build such shoddy software. (I also worry that their software will be slow, inefficient and insecure, but I’d be lying if said egotism didn’t play a large role.)

I’ve learned that the best way to solve this problem is to set realistic expectations. When I begin to deliver a new topic that I know I won’t have time to cover deeply, I simply explain the situation. I tell my students that the topic they are about to learn is complex, and that we won’t have time to discuss all of its nuances.

After covering the topic as well as time allows, I ask my students to come up with ideas for how they could improve upon what they learned. Rather than explicitly pointing out the shortcomings of what I just showed them, I believe it’s important for my students to realize them on their own. I want them to understand that it’s important to learn more about the topic before they go to work. If they arrive at this conclusion on their own, then they will be more likely to take the initiative to learn more.

This advice applies to teachers and students alike. Trainers should set realistic expectations, and put their students down the path toward learning more. Students should be patient as they learn, and resist the urge to apply their knowledge too soon. Impatience is often a sign of passion, and passion is great for learning. However, it’s important that passion be channeled and patience be exercised when learning something new. Remember the tale of the Magpie’s Nest, and don’t rub your sticks too soon.

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When In Doubt, Say It Loud!

Today I found myself rereading The Elements of Style by Strunk and White. My favorite passage in the book is this gem from E.B. White:

[William Strunk] scorned the vague, the tame, the colorless, the irresolute. He felt it was worse to be irresolute than to be wrong. I remember a day in class when he leaned far forward, in his characteristic pose — the pose of a man about to impart a secret — and croaked, “If you don’t know how to pronounce a word, say it loud! If you don’t know how to pronounce a word, say it loud!” This comical piece of advice struck me as sound at the time, and I still respect it. Why compound ignorance with inaudibility? Why run and hide?

Confidence is the spackle of social interaction. It can smooth over blemishes and make strengths of shortcomings. Confidence can make the weak appear mighty, and the confused seem clear. I’ve seen it work firsthand.

In high school I competed on the Forensics (a.k.a. Speech and Debate) team. My specialities were Impromptu and Extemporaneous speech. Both categories required participants to give a five to seven minute speech on a surprise topic. We were given less than thirty minutes to prepare.

At the 1998 national qualifying tournament, I was asked to give a seven minute speech that answered the following question: “Why is Abortion the Third Rail of Politics?” My heart sank when I read the topic. It wasn’t that I feared discussing abortion — many of the topics we had to debate were controversial — rather, my fear was caused by the fact that I had never heard the “third rail” metaphor used before. I had no idea what it meant. Today I understand that a third rail refers to a topic so taboo that politicians try to avoid it, lest they suffer political damage. The phrase originates with the third rail on a train track that carries high voltage current. If you touch it you die.

I had half an hour to prepare a seven minute speech dealing with abortion and third rails, whatever those were. As my palms sweated and my heart raced, my brain swirled for the meaning behind this unknown metaphor. What type of rails did the phrase refer to? Train rails? Guard rails? Hand rails? I decided on hand rails.

With only a few minutes left to prepare, I still needed to figure out how third rails differed from the first and second variety. I closed my eyes and imagined the hand rail that lead up the steps of my childhood home. It had three horizontal, cast iron rails. I decided that the one on top, the one you hold, must be the third rail. Clearly a “third rail” was something that you lean on for support, something that guides you toward your destination.

“Speaker number thirty-four! Speaker number thirty-four! You’re up!” It was my turn to present in front of the panel. I walked down the hall toward the waiting judges, still a little unsure if I correctly understood the metaphor. I decided to compensate for my nervousness by standing taller, smiling bigger and speaking a lot louder.

It worked. I won first place.

I don’t remember exactly what I said during those seven minutes, but I’m sure I had it all wrong. My guess about the third rail metaphor couldn’t have been more incorrect. The speech I gave was premised on a misunderstanding, but in the end it didn’t matter. My confidence made up for my ignorance, and my volume made up for my white lie. I tricked the judges into thinking I knew what I was talking about, and perhaps I even fooled them into doubting their own understanding of the meaning behind “third rails.”

Whether it be at a speech competition, a boardroom, or a poker table, confidence can conceal weaknesses like no mask ever could. As Strunk and White agree, it’s better to be wrong than irresolute. So, the next time you’re feeling a little unsure of yourself, remember to say it loud!

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